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The Genius Paik
2023 - 2024 8.0 (2 votes) 2 Seasons
Official Website
Genres
Reality
Networks
tvN
Created By
Lee Woo-hyung

The Genius Paik (장사천재 백사장)

Global Catering Business Challenge

Overview

Paik Jong-won takes on a new challenge to spread his brand and K-food abroad. Will he be able to make a successful business like he does in Korea?

Key Crew

Director: Lee Woo-hyung

Top Cast

Paik Jong-won
Paik Jong-won

Self

Lee Jang-woo
Lee Jang-woo

Self

John Park
John Park

Self

Kwon Yu-ri
Kwon Yu-ri

Self

Lee Kyoo-hyung
Lee Kyoo-hyung

Self

Fabrizio Ferrari
Fabrizio Ferrari

Self

Hyoyeon
Hyoyeon

Self

Eric
Eric

Self

Seasons

Season 1 poster
Season 1 (2023)

Paik Jong-won is Korea's top restaurant management expert. But will he be able to successfully run a restaurant overseas? Paik Jong-won will be challenged with starting a full-fledged business in a land barren of Korean food. He opened a Korean restaurant in Morocco with GOT7 Bambam & actor Lee Jang-woo, then also in Italy with Girls' Generation's Kwon Yuri, singer John Park, and actor Lee Jang-woo again.

13 episodes

Episodes
Episode 1: Going Abroad
2023-04-02

Paik Jong-won, the top restaurateur in Korea, suddenly finds himself in Africa! In a huge night market, Jong-won must compete with around 150 other stalls to set up a new food business. With only 72 hours and 3,000 dollars to get started, Jong-won scrambles to find his footing from the start. With Lee Jang-woo and BamBam flying in from Korea to help him, they must get their food stall up and running.

Runtime: 89 min
Episode 2: Unexpected Hurdles In Running A Business Abroad
2023-04-09

CEO Paik and his employees get off to a good start at their Korean food stall in a famous night market in Marrakech. However, they soon face some unexpected hurdles and are forced to shut down their stall. The next day, the production crew busily searches for a new location to set up shop, and CEO Paik anxiously waits to find out if they can open their business again.

Runtime: 88 min
Episode 3: The Second Day At The New Location
2023-04-16

Since having to move to the new location, CEO Paik and his crew are off to a great start. Selling out their ingredients for the night, the group goes home feeling satisfied with their sales. The second day at their new location arrives, and Jong Won believes this day is the most crucial. However, things do not seem as lively as they were the night before.

Runtime: 88 min
Episode 4: The Last Day In Africa
2023-04-23

CEO Paik opens for business on the last day in Africa. They aim to sell as much food as they can during the peak time in the markets of Morocco. Will their last day of selling tteokgalbi burgers and braised galbi be a success? Meanwhile, CEO Paik gets dropped off in Italy, the second country he will be opening a restaurant. How will he fare in Naples, where there are no Korean restaurants at all?

Runtime: 87 min
Episode 5: The First Day In Naples
2023-04-30

CEO Paik and Jang-woo arrive in Naples to start their new restaurant in a city that has never had a Korean restaurant before. With John Park and Yu-ri joining them, the preparations to open up their shop goes quite smoothly. However, opening day arrives, and they have trouble getting customers to come in and try the unfamiliar cuisine.

Runtime: 90 min
Episode 6: The Second Day in Naples
2023-05-07

After a rather disappointing first day of sales in Naples, CEO Paik and the crew make some changes to the way they run the business. They take customer feedback into consideration to add to the drinks menu and even film a video to show the customers how to properly enjoy the spicy pork meal with ssam. Will the second day be better and give their sales a boost?

Runtime: 88 min
Episode 7: The Third Day in Naples
2023-05-14

Baekbanjip’s second day of sales goes better than the first, but the rise in sales only stokes the fire of competitive spirit in the staff. As they open up for the third day, CEO Paik has some more marketing strategies up his sleeve. As things get busier than they expected, the staff start to encounter some new challenges as well. Lastly, a surprise guest appears while the staff prepare for dinnertime.

Runtime: 88 min
Episode 8: The Fourth Day in Naples
2023-05-21

Baekbanjip sets a new record for sales on the third day. While they prepare to have dinner themselves, Kim Min Jae, the legendary defender of the soccer team in Naples, comes to the restaurant. As the staff at Baekbanjip are starstruck by the star soccer player, Kim Min Jae is also starstruck by the celebrity staff. Meanwhile, the fourth day of sales starts off, and it’s the busiest day ever.

Runtime: 85 min
Episode 9: The Fifth Day in Naples
2023-05-28

Baekbanjip finally reaches its goal of being the number-one restaurant in the area after a successful fourth day. On the fifth day, CEO Paik decides to open up for dinner, which will help them make a lot more money. However, they must try out a new system in the kitchen and hall so they don’t become overwhelmed like they did the day before. Will the new strategy work out?

Runtime: 88 min
Episode 10: The Sixth Day in Naples
2023-06-04

Baekbanjip’s fifth day comes to a close with their first successful dinner. However, seeing their rank in sales go down again, CEO Paik is determined to boost sales once more. In order to increase their table turnover rates, the staff implement some changes, such as a quick and unified menu, a new system for customers to line up outside, and staff positions in the kitchen and hall.

Runtime: 88 min
Episode 11: Breaking the Sales Record
2023-06-11

As the Baekbanjip Avengers continue serving gukbap meals like hotcakes, they expect to see the highest sales record to date. However, nobody expects just how big a hit it will be. Meanwhile, the employees grow tired from working nonstop for six days straight and demand that they get some time off. CEO Paik agrees, but he also has another trick up his sleeve to get the crew back to work.

Runtime: 88 min
Episode 12: A Disappointing Sunday
2023-06-18

CEO Paik opens Baekbanjip on a Sunday evening despite the staff’s protests. However, everything seems to be going wrong. The streets are empty, and the weather doesn’t cooperate with them either. With the last day of sales dawning on them, the Baekbanjip Avengers must come up with a plan to finish the day strong and meet the goal of creating a restaurant with annual sales of 500,000 dollars.

Runtime: 88 min
Episode 13: The Last Day
2023-06-25

The Baekbanjip Avengers work hard until the very end of their last day of sales as they try to make enough to reach their goal. As they start to run out of ingredients, CEO Paik uses his genius skills to make as much money as they can with everything they have left. After a tearful goodbye, the cast members gather again in Seoul to share their memories.

Runtime: 89 min
Season 2 poster
Season 2 (2023)

The renowned Korean restaurateur Paik Jong-won joined forces with A-list celebrities to create a dream team, successfully managing restaurants in Moroco and Italy in season 1. This time, this dynamic team is setting out on another exciting adventure to an unfamiliar destination, aiming to introduce Korean cuisine to a global audience. Will they be able to succeed once again?

14 episodes

Episodes
Episode 1: CEO Paik Lands On The City Of Stars
2023-10-29

Before they open, CEO Paik goes to scout and finds that the restaurant is in terrible condition. After looking around, he decides to renovate it in bright yellow. Meanwhile, actor Lee Kyu Hyong joins as a new member and shows off his bartending skills. They finally open, but have a hard time attracting guests and they even let the first guest drink for free since it’s their culture to do so.

Runtime: 91 min
Episode 2: Bait
2023-11-05

As the first day didn’t go as well as they hoped, CEO Paik decides to use free steamed eggs as bait to lure customers in. They also change the vibe by using table cloth and napkins. Meanwhile, when CEO Paik hears about opening a franchise, he absolutely refuses since the location of the restaurant isn’t satisfactory.

Runtime: 88 min
Episode 3: The Counter-attack Of The 5th place
2023-11-12

It’s the Bantxu’s first weekend and the members are hyped. Things seem to go well, but the endless customers give John a breakdown and he ends up making several mistakes. To help, Kyu Hyong helps with the cleaning while the other members wait on the customers. But they face an even bigger problem when they run out of dishes to sell.

Runtime: 88 min
Episode 4: Gimbap Nightmare
2023-11-19

Bantxu adds gimbap on the menu to boost sales. However, due to the different types of rice, the gimbap keeps bursting, resulting in Yu Ri’s breakdown. They try to cook the rice again, but it takes too long so they offer the waiting customers free skewers on the house. Meanwhile, a customer orders a gluten free dish which they don’t have on the menu and CEO Paik creates a new dish on the spot.

Runtime: 89 min
Episode 5: Branch
2023-11-26

Bantxu finally places in the top three and opens a second branch and new members join to help. A Michelin star chef, Fabri joins the second branch while Bartender Hyoyeon and multilingual waiter Eric join the first branch. Kyu Hyong is sent to the kitchen while John is sent to the second branch to help out. Meanwhile, Paik will be going back and forth to keep an eye on both restaurants.

Runtime: 88 min
Episode 6: Manager Lee Jang Woo
2023-12-03

Jang Woo finally makes his debut as a new manager. He works hard to become like Mr. Paik and achieve his business goals. To increase the sales, he even decides to change the work hours. How will Manager Jang Woo’s debut pan out? Stay tuned to find out!

Runtime: 89 min
Episode 7: Make 1,000 Servings A Day
2023-12-10

Their mission is to have the top sales in San Sebastian. To meet their goal, they need to sell 1,000 servings today. Preparing the ingredients for 1,000 servings is not easy at all. There are thousands of people coming to the alley for pintxo pote on Thursday night. Will they be able to sell 1,000 servings smoothly?

Runtime: 89 min
Episode 8: One Thousand Servings, Part 2
2023-12-17

As 8pm rolls around, the crowd at Bantxu increases tremendously. The staff work as fast as they can, but it is barely enough to deal with the number of customers. Their strategy to sell 1,000 servings is to have a fast turnover rate. However, with Hyoyeon manning the drinks alone, things get a little out of hand. Thankfully, Kyu Hyong joins her to help with bartending.

Runtime: 89 min
Episode 9: Secret Inspector
2023-12-31

The members experience a mixture of emotions after a hectic night of Pintxo Pote. Their sales get revealed after their hard work. Without much time to rest, the next day comes. This time, a special guest visits both restaurants and thoroughly inspects them. Will the members be able to satisfy this secret guest? Stay tuned to find out!

Runtime: 88 min
Episode 10: Weekend Strategy
2024-01-07

The employees worked very hard for the seventh day of business along with CEO Paik. However, after checking the sale results, CEO Paik demands a change for the increase of sales. He deploys his new strategy that perfectly fits the weekend. Will his plan bring a positive change? Stay tuned to find out!

Runtime: 89 min
Episode 11: Young Men’s Cart Bar
2024-01-14

Jang Woo, John, and Kyu Hong passionately start their cart bar at the second branch. They introduce new menus along with a special signature menu to attract customers. The first branch suffers as the course meal serving becomes chaotic. How will the two branches of Bantxu manage? Stay tuned to find out!

Runtime: 89 min
Episode 12: The Law of Conservation of Crisis
2024-01-21

CEO Paik and the employees worked very hard to reach a new record in sales. They get shocked by the results revealed. After learning from their mistakes from the previous day of business, the two branches use a new strategy along with new menus. However, as one branch does well, the other branch falls into crisis.

Runtime: 99 min
Episode 13: The Curse of Jokbal
2024-01-28

The young men face a big crisis with the curse of jokbal. Even after the call with CEO Paik, the streets seem empty in front of the second branch. CEO Paik makes a big call to help out with the second branch and moves everyone over. How will things pan out with CEO Paik’s big move?

Runtime: 88 min
Episode 14: The Final Winning Move
2024-02-04

The final day in San Sebastian has come. CEO Paik decides to run his business with everyone at the first branch. He unleashes his final strategy to break a new record in sales.

Runtime: 88 min

Videos

The Genius Paik | 生意天才白社長 Highlight

[Trailer] The Genius Paik | Coming to Viu for FREE on 3 Apr!

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