The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Director: Brian Volk-Weiss, Tom Stern
Narrator (voice)
No overview available.
4 episodes
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
Runtime: 52 minInspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
Runtime: 45 minCreators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
Runtime: 47 minCredited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
Runtime: 46 minNo overview available.
4 episodes
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
Runtime: 44 minCombining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
Runtime: 46 minFrom humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
Runtime: 45 minWith the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
Runtime: 43 minNo overview available.
4 episodes
Two relatively unknown comic book artists stumble upon an idea that will give rise to Turtlemania, sending the toy industry into shell shock.
Runtime: 46 minInspired by Japan's Super Sentai series, composer Haim Saban's groundbreaking vision has since morphed into a decades-long TV and toy dynasty.
Runtime: 46 minBringing immense joy to children, and now bronies, these half-pint hoofers have redefined the modern doll in an era dominated by Barbies and Berries.
Runtime: 44 minFrom WrestleMania to retail mania: The creators responsible for wrestling's choke hold on toy store shelves reflect on their triumphs and setbacks.
Runtime: 44 minThe Toys That Made Us en Netflix