1996
5.8 (4 votes)
0h 40m
Genres
Documentary
Production Companies
Harun Farocki Filmproduktion
The Appearance (Der Auftritt)
Overview
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Key Crew
Director: Harun Farocki
