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The Appearance
1996 5.8 (4 votes) 0h 40m
Genres
Documentary
Production Companies
Harun Farocki Filmproduktion

The Appearance (Der Auftritt)

Overview

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

Key Crew

Director: Harun Farocki

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